Cardiovascular diseases (CVDs) are responsible for 17.5 million deaths every year, an estimated 31% of all deaths worldwide, and with rapidly aging populations, the burden it places on societies, governments and healthcare systems is only going to increase.
Most cardiovascular diseases can be prevented by addressing behavioural risk factors such as tobacco use, unhealthy diet and physical inactivity by using population-wide strategies.
Both Philips and the World Heart Federation are organizations which want to reduce CVDs around the world and believe that raising awareness – through targeted campaigns - is the best way to do this.
The World Heart Federation is the world’s leading organization in the fight against heart disease and stroke. As the organizers and champions of World Heart Day, the world’s biggest annual mechanism for raising awareness about CVD, they have raised awareness around CVDs urging people to understand what they can do to fuel their hearts and power their lives.
Our goal is to empower people to live a healthy life and make healthy choices every day. We are dedicated to providing personalized, integrated cardiology solutions with a focus on prevention, diagnosis and treatment.
This partnership between Philips and WHF has a unique mission: to make heart health personal again. By 2025, we plan to drive the WHO target for non-communicable disease mortality reduction by reducing premature deaths from cardiovascular disease (CVD) by at least 25%.We believe our partnership can both raise awareness of CVDs, and urge people to take more personal responsibility for leading heart-healthy lives.
“Heart health is at the heart of all health,” says Johanna Ralston, CEO, World Heart Federation. “When you look after your heart it means eating and drinking well, exercising, stopping smoking... all the things that make you not only healthier, but also feel good and able to enjoy your life to the fullest.”
Do you want to read more about what makes a healthy heart? Through the Myheartisunique hub you can browse articles on heart health topics such as the importance of regular exercise, a healthy diet and sleep.